A logo is a visual identifier for your business that should convey a powerful message.  Your logo, if designed correctly, can become an instantly recognizable symbol that crosses language barriers.  For this reason, you may want to consider outsourcing the design of your logo to an experienced and qualified graphic designer.

When you are first getting started, your budget may not allow for this.  In that case, you can create your own logo by using distinctive fonts and colors that represent your brand.  This will convey your meaning without breaking the bank and allowing you to develop your identity as a business brand a little more fully.

There are quick alternatives to expensive logo creation, like our Smart-Logos™.  These are attractive, clean and well designed and very inexpensive.  The selection process is so clean and easy that it allows you to move on to more important aspects of running your business.

If you are ready for a formal logo design process, we have professional graphic designers who will work with you to brand your business, website, and create a custom logo.

Cathy Sykora

Cathy Sykora


Cathy helps small business owners build and maintain successful businesses that improve their lives and the lives of others.


Your logo should be in a larger form on your homepage and then smaller in the same place on your content pages.  The main thing is to keep your logo on each page of your site, so your viewer knows that they’re still on your website.  For consistency, keep your logo in the same spot throughout your site and don’t place it in the footer.

The following are suggested spots for your logo to appear.

  • Top banner
  • Upper left-hand corner
  • Upper right-hand corner

The ten rules for creating a successful logo:

  1.   Visibility is a design principle that makes the viewer’s experience as pleasant and effortless as can be.  Visibility requires prioritizing elements and for a logo to be effective, it should be a priority.  An example of visibility in use would be to create the call to action buttons on a website page.  Those buttons have to stand out, so you often see them before you see anything else.  All the logos in this graphic are winners, however, Apple wins the visibility award here.  Apple doesn’t even need color to be visible.
  • Distinctiveness  Do your market research.  Study other logos in and outside of your industry.  Remember you want to be original, but it’s okay to learn from other’s mistakes and to set yourself apart from the rest.  If you’re a doctor and everyone you see is using a stethoscope, don’t follow the pack.  Your goal is to be distinctive and recognizable.
  • Simplicity/universality  Your logo should be simple and clean.  If you look at some of the most famous logos (Nike) – you don’t even need a name for your logo to tell people who you are and what you’re about.  With all the new graphics ability, it’s easy to get carried away.  If you’re tempted, look at the most successful logos and appreciate their simplicity (it goes back to visibility).
  • Retention  The more distinctive and memorable the logo, the more retention value it has.  A well thought out design can not only build a solid customer base but increase retention as well.
  • Color  Appropriate use of color increases brand recognition and understanding.  I’ll have an entire article on color.  Color psychology should be a huge part of your logo design.  A great logo will look good in black and white as well as color.
  • Descriptiveness  Your logo should be descriptive of who you are and what you have to offer.  There are some incredible examples of that in successful logos.  The goal is for your logo to speak without words.  It should convey your meaning and your values and create trust and understanding.
  • Timelessness  Using current styles doesn’t ensure logo success.  Choosing a style that is timeless is a better strategy.
  • Modularity  Creating a logo with modular design makes it easier to work with.  Being able to break it into parts that can work differently together or separately gives you more options for use.  Modularity can be a fun use of design elements in your logo.


  • Equity  Making the design appealing to all users is important in creating your logo.  While you want to appeal to your ideal client, you want to appeal to all of them, and not turn some away or offend them with the use of inappropriate colors or symbols.

Logo design can be profitable for your business, or it can be a mediocre design depending on whether you take the above into consideration.

Having a clean, descriptive, eye-catching logo that describes your business brilliantly will make a huge difference in your bottom line.

Finally, some rules are meant to be broken.  I didn’t include the rule of 3 colors in here because Google is the perfect example of breaking that rule and making it work.  In most cases, less is more.

What could you do to improve your logo?  What is great about your logo?